Bookability Reality Check™
12 possible barriers blocking your bookings
VISIBILITY
Buyers can't book what they can't find.
My topic changes depending on who I'm talking to.
TRUTH BOMB: "If you speak on everything, you're remembered for nothing."
Most of my visibility comes from people who already know me.
TRUTH BOMB: "Being the best-kept secret isn't noble. It's a booking killer."
My website doesn't clearly explain who hires me and why.
TRUTH BOMB: "You're not selling a speech. You're solving a problem."
BOOKABILITY
Buyers don't hire potential. They hire proof.
My headshot is more than 12 months old.
TRUTH BOMB: "When the headshot's 2008 and the keynote's today, everyone notices."
My speaker reel is more than 24 months old.
TRUTH BOMB: "No one books potential. They book proof."
My reel only shows me talking to a camera.
TRUTH BOMB: "Buyers need to see you speaking to an audience, not just a camera."
I quote my speaking fee at the highest fee I've ever been paid.
TRUTH BOMB: "Getting 50K for a keynote doesn't make you a 50K speaker."
I take more than 24 hours to reply to inquiries.
TRUTH BOMB: "Speakers who are slow to reply are fast off the shortlist."
REFERABILITY
What happens after the applause matters more than the applause.
I think a standing ovation is proof of success.
TRUTH BOMB: "A standing ovation isn't necessarily in response to your speech."
I have not received a repeat booking.
TRUTH BOMB: "Planners remember who made it easy. And who didn't."
I rarely attend pre-event briefing calls.
TRUTH BOMB: "Show up to the pre-event briefing call like the client paid for it. Because they did."
I don't actively ask for testimonials or referrals.
TRUTH BOMB: "Making the planner look good will do more for your career than any standing ovation."
Adjusted Bookability Score: ______
NEXT STEPS BASED ON YOUR FINAL BOOKABILITY SCORE
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Your Bookability Score reflects how you see your speaking business.
The Truth Bombs reveal how the industry sees it.
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"75 TRUTH BOMBS FOR SPEAKERS" (pdf)
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I wanted to learn how I could work with bureaus better, improve the quality of my material, and keep it relevant and powerful. It's been phenomenal to discover the areas where I can grow. I've been speaking for 34 years, and there's so much more to learn.
Brian Biro, America's #1 Breakthrough Speaker
Visibility Gets You Found. REFERABILITY GETS YOU ON THE LIST. Bookability Gets YOU the Yes.
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