HOW BOOKABLE ARE YOU?
I'm Christa Haberstock. I've spent 30 years figuring out what gets speakers booked.
The Bookability Snapshot™ helps me identify the barriers costing you bookings.
Complete the Bookability Snapshot™ and I'll personally review it.
If I believe a deeper review would be valuable, I'll tell you.
THE BOOKABLE SPEAKERS FRAMEWORK™
Visibility
Referability
Referability
Can the right buyers find you?
The speaking industry has more than doubled in size, buyer behavior has changed, and discovery is increasingly driven by search, AI, LinkedIn, Google, and digital content.
Speakers who are difficult to find are difficult to book.
Visible speakers are:
- Findable online
- Clear across platforms
- Proven through co
Can the right buyers find you?
The speaking industry has more than doubled in size, buyer behavior has changed, and discovery is increasingly driven by search, AI, LinkedIn, Google, and digital content.
Speakers who are difficult to find are difficult to book.
Visible speakers are:
- Findable online
- Clear across platforms
- Proven through content and credibility
- Aligned with buyer search behavior
- Present in planner circles
Visibility creates opportunity.
Referability
Referability
Referability
Do people recommend you?
Most bookings don't begin with a search. They begin with a recommendation. When planners trust a speaker, they tell other planners. When bureau agents trust a speaker, they advocate for them. When audiences trust a speaker, they create future opportunities.
Referable speakers create:
- Planner-to-planner referrals
- S
Do people recommend you?
Most bookings don't begin with a search. They begin with a recommendation. When planners trust a speaker, they tell other planners. When bureau agents trust a speaker, they advocate for them. When audiences trust a speaker, they create future opportunities.
Referable speakers create:
- Planner-to-planner referrals
- Speaker-to-planner referrals
- Bureau agent advocates
- Repeat client engagements
- Presentations people continue talking about long after the event
Referability creates momentum.
Bookability
Referability
Bookability
Can buyers easily say yes?
Bookability used to be a competitive advantage. Today it is the minimum requirement. Buyers expect a professional website, strong demo video, clear positioning, testimonials, a smooth booking process, and confidence that the speaker will deliver.
Bookable speakers have:
- A clear brand and topic
- A compelling speake
Can buyers easily say yes?
Bookability used to be a competitive advantage. Today it is the minimum requirement. Buyers expect a professional website, strong demo video, clear positioning, testimonials, a smooth booking process, and confidence that the speaker will deliver.
Bookable speakers have:
- A clear brand and topic
- A compelling speaker reel and website
- Strong stage presence
- Credible testimonials
- A professional booking process and fair fee structure
Bookability creates confidence.