THE BOOKABLE SPEAKERS FRAMEWORK™
Visibility
Referability
Referability
Can the right buyers find you?
The speaking industry has more than doubled in size, buyer behavior has changed, and discovery is increasingly driven by search, AI, LinkedIn, Google, and digital content.
Speakers who are difficult to find are difficult to book.
Visible speakers have:
- Findable online
- Clear across platforms
- Proven through c
Can the right buyers find you?
The speaking industry has more than doubled in size, buyer behavior has changed, and discovery is increasingly driven by search, AI, LinkedIn, Google, and digital content.
Speakers who are difficult to find are difficult to book.
Visible speakers have:
- Findable online
- Clear across platforms
- Proven through content and credibility
- Aligned with buyer search behavior
- Present in planner circles
Visibility creates opportunity.
Referability
Referability
Referability
Do people recommend you?
Most bookings don't begin with a search. They begin with a recommendation. When planners trust a speaker, they tell other planners. When bureau agents trust a speaker, they advocate for them. When audiences trust a speaker, they create future opportunities.
Referable speakers create:
- Planner-to-planner referrals
- S
Do people recommend you?
Most bookings don't begin with a search. They begin with a recommendation. When planners trust a speaker, they tell other planners. When bureau agents trust a speaker, they advocate for them. When audiences trust a speaker, they create future opportunities.
Referable speakers create:
- Planner-to-planner referrals
- Speaker-to-planner referrals
- Bureau agent advocates
- Repeat client engagements
- Presentations people continue talking about long after the event
Referability creates momentum.
Bookability
Referability
Bookability
Can buyers easily say yes?
Bookability used to be a competitive advantage. Today it is the minimum requirement. Buyers expect a professional website, strong demo video, clear positioning, testimonials, a smooth booking process, and confidence that the speaker will deliver.
Bookable speakers have:
- A clear brand and topic
- A compelling speake
Can buyers easily say yes?
Bookability used to be a competitive advantage. Today it is the minimum requirement. Buyers expect a professional website, strong demo video, clear positioning, testimonials, a smooth booking process, and confidence that the speaker will deliver.
Bookable speakers have:
- A clear brand and topic
- A compelling speaker reel and website
- Strong stage presence
- Credible testimonials
- A professional booking process and fair fee structure
Bookability creates confidence.
I wanted to learn how I could work with bureaus better, improve the quality of my material, and keep it relevant and powerful. It's been phenomenal to discover the areas where I can grow. I've been speaking for 34 years, and there's so much more to learn.
Brian Biro, America's #1 Breakthrough Speaker
START WITH THE BOOK THAT STARTED IT ALL
The framework behind a #1 Amazon bestseller.
Become a Bookable Speaker held the #1 spot on Amazon for four weeks and was recognized by Forbes as one of its "5 Must-Read Books for Personal and Professional Growth."
Discover the Visibility, Referability, and Bookability framework.